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Topic: Strand Theatre Wildwood NJ
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Paul Adsett
Film God
Posts: 5003
From: USA
Registered: Jun 2003
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posted July 28, 2013 08:41 AM
If I invested in my own movie theater I would probably not succeed at all. For one thing I would not be showing any of the modern violent and action films, which constitute about 9O% of Hollywood's current output. My showings would be mainly the classic films of Hollywood's golden era. That would eliminate just about all teenagers and younger adults from my potential audience. Second, I would not sell any popcorn at my concession stand, the noise of munching popcorn is very annoying, and the smell and clean up of greasy buckets would just not be worth it. Then I would ban all cell phones from the theater, anyone found using one would be escorted out and given a 6 month probation before they could come back! So, as you can see, my cinema business model is just about the opposite of what is required to succeed in todays cinema world.
-------------------- The best of all worlds- 8mm, super 8mm, 9.5mm, and HD Digital Projection, Elmo GS1200 f1.0 2-blade Eumig S938 Stereo f1.0 Ektar Panasonic PT-AE4000U digital pj
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Graham Ritchie
Film God
Posts: 4001
From: New Zealand
Registered: Feb 2006
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posted July 30, 2013 04:25 AM
Paul I think you are right...
What I used to say to our last cinema time manager was to look at who our audience was out there... "young families" and the "over 50" and focus getting the right films for them, not teenagers, they went else where.
The good thing for us is that we could pick the films "we wanted" from each film distributor and plan months ahead. The reason I mention this, is that when we secured our "bread and butter" films, there was always some room to try something a bit different, to throw in the mix sort of speak.
We did this a number of times, one last film I took the chance with smack bang in the middle of the school holidays, was adding in an evening session of a Samoan film called "Oritar" and was sold out the very first night we ran it ...lots of thanks from the Samoan community over this one.
The main thing is being able to make lots of money with usual stuff whether we like them or not, which in turn you can then afford to take chances with adding in the classics, like we did with the films of David Lean etc.
Anyway I hope that little "Sea Theatre" cinema does survive even though it has only 70 seats.... its got potential
Graham.
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