|
Author
|
Topic: Kodak Bringing Back Ektachrome
|
Jerome Sutter
Film Handler
Posts: 92
From: Bellwood, IL USA
Registered: Dec 2010
|
posted January 05, 2017 01:03 PM
Newsflash: Kodak Brings Back a Classic with EKTACHROME
January 05, 2017 12:00 PM Eastern Standard Time
ROCHESTER, N.Y.--(BUSINESS WIRE)--To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film. Initial availability is expected in the fourth quarter of 2017.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community”
KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s Chief Marketing Officer and President of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision, and we are proud to help bring back this classic.”
Kodak will produce EKTACHROME at its film factory in Rochester, NY, and will distribute the Super 8 version of EKTACHROME Film directly.
Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional grade photographic media. Availability is expected sometime in the fourth quarter of 2017. ![[Smile]](smile.gif)
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Andrew Woodcock
Film God
Posts: 7477
From: Manchester Uk
Registered: Aug 2012
|
posted January 05, 2017 06:50 PM
There is of course an alternative viewpoint to all of this before first dusting off the the 6008 Pro,
"It may seem a bah humbug reply, but this kind of news annoys the living daylights out of people like myself.
It was ONLY discontinued in 2012!
Less than 5 years ago.
So which is it Kodak???
The market for film stock is dead and therefore we can no longer justify supplying it any longer.....
Or In actual fact, we realized we dropped a serious bollock,, the market isn't in fact dead, we are now at some considerable expense, reinventing the wheel once again and we are sorry to all those who never for one second ever believed Super 8mm had already found its grave in the first place!
Either way, Kodak once again, shows no modern day vision whatsoever for knowing exactly what the specialist market ever wanted or needed continuously, without constantly swapping and changing with irrational and knee jerked executive accountant based corporate decision making!!!!
Get a grip Kodak, if you'd like us all to "keep it with Kodak"
Take a leaf out of your own book!
In life, if you believe in something, stick by it!
Derek did, and that's why he has legendary status in the world of 8mm.
Now you need do likewise Kodak"
It's about time the company gave a little respect to ALL those who lined their pockets in the first place!
--------------------
"C'mon Baggy..Get with the beat"
| IP: Logged
|
|
|
|
|
|
Andrew Woodcock
Film God
Posts: 7477
From: Manchester Uk
Registered: Aug 2012
|
posted January 06, 2017 02:28 AM
Er let me think now...ah yes Simon, I think I do quite happen to like film!
Point is, whether you like it said or not,with only 5 years in between ridding themselves of the complete facility to produce super 8mm film, to then bringing it back so soon after discontinuing it, gives little to no consideration to the actual end user of this stuff and is really bad management from a company direction point of view, no matter how you may choose to gloss over it.
Let's not forget here, large companies pay an absolute fortune for market research data so that companies like Kodak can predict their marketplace better in the future and provide for it accordingly.
Large U turns, cost large amounts of what otherwise would be unnecessary investment.
Whoever they have been paying for the past 7 years to do their market research for them, needs ditching faster than quicksand.
Clearly they haven't a clue regarding their marketplace and their customer base wants and needs when it comes to traditional film products. Especially for the amateur film maker.
--------------------
"C'mon Baggy..Get with the beat"
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Osi Osgood
Film God
Posts: 10204
From: Mountian Home, ID.
Registered: Jul 2005
|
posted January 06, 2017 10:37 AM
That was my main question, will they also have sound stripe?
I'll certainly buy at least five or more rolls, but one thing is for sure, super 8 scope all the way!!!
The really funny thing is ...
In this day and age, it will probably cost less to buy a good, decent super 8 camera, silent or sound, for the clst of the roll of film, (this is going by what prices i have seen in my local thrift stores! This stuff goes for pennies!)
--------------------
"All these moments will be lost in time, just like ... tears, in the rain. "
| IP: Logged
|
|
|
|
Claus Harding
Phenomenal Film Handler
Posts: 1149
From: Washington DC
Registered: Oct 2006
|
posted January 06, 2017 11:25 AM
Great to see Ekta coming back in the fold!
As far as the negative stocks in Super-8, don't discount them as they have helped keep Super-8 out there as a shooting format (and as a format, period). A number of people like S-8 as a shooting format, but may never have been interested in having a projector, let alone collecting films.
The new camera will be aimed at least partly at such people.
The negative stocks are beautiful in latitude and look; in a perfect world we would still get prints made from them, but for now we can't. With the available reversal stocks plus the negative stocks, we now have some of the best of both worlds (Kodachrome and Plus-X excepted...)
If/when I have a project that wants negative with transfer, I will shoot with that; if it is to run on my Elmo, I go to the fridge and dig out my surviving (first round) Ekta 100 cassettes or, as a first trial this spring, the Fomapan 100 B/W.
I enjoy it all, collecting included
Claus.
--------------------
"Why are there shots of deserts in a scene that's supposed to take place in Belgium during the winter?" (Review of 'Battle of the Bulge'.)
| IP: Logged
|
|
|
|
|
|
|
UBBFriend: Email this page to someone!
![[Cool]](cool.gif)
![[Frown]](frown.gif)
![[Wink]](wink.gif)
![[Big Grin]](biggrin.gif)
Printer-friendly view of this topic
