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Topic: Fuji changed decision: Production of Single-8 films will go on
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David Kilderry
Jedi Master Film Handler
Posts: 963
From: Melbourne, Victoria, Australia
Registered: Feb 2006
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posted January 11, 2007 11:26 PM
Well, this is an amazing decision. I have read it several times. A major multi-national corporation listening to consumer protest about the withdrawl of a product.
I congratulate Fuji and wish them great success in the future with Single 8. No doubt this sevice has been marginal at best in recent years, but as Kodak have learnt, it is an important stepping stone to all of their other professional motion picture products.
Remember both Fuji and Kodak have enjoyed bumper years with 35mm release print film, and whilst this will diminish somewhat in future years that side of the business is a long way from dead. The small guages are the entry point for current and future film-makers.
With the collapse of other Kodak film based products, that had long supported Super 8 Kodachrome, it is significant that Kodak launched a new Super 8 product in 64T. Fuji no doubt have seen the importance of this product in its offering and even if it has a marginal business case going forward, it is indeed one of the foundations of the company.
I should point out that I am a Kodak Ektachrome 64T Super 8 seller here in Australia and I have seen sales continue to increase over the last year. It really is an excellent product (like Fuji) and has vibrant colour and great latitude.
Wise decision Fuji, you deserve congratultions.
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