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Topic: What is "Beer, Fags and Women"?
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Adrian Winchester
Film God
Posts: 2941
From: Croydon, London, UK
Registered: Aug 2004
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posted May 22, 2013 06:07 PM
Some of the ads are inoffensive - such as a bra ad from an older era - but one or two, particularly the notorious 'luminous condom' ad, may not be ideal for all audiences. I'm not 100% certain but I suspect that this ad and one or two others, like the Fosters ad with a highly irreverent view of global warming, were considered too controversial and so were never used in cinemas.
An interesting story I heard that may be true is that some of the ads, on 35mm, were taken to a viewing theatre, to be seen and discussed by advertising executives. By the end of the occasion, they had consumed plenty of drinks and forgot to take the print away with them. At the time, someone involved in running the viewing theatre appreciated it's potential for release on Super 8, and so contacted CHC!
-------------------- Adrian Winchester
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