|
Author
|
Topic: Walton Plastic Boxes
|
|
|
|
|
|
|
Martin Davey
Film Handler
Posts: 94
From: Southampton UK
Registered: Dec 2011
|
posted March 25, 2017 07:41 AM
I appreciate that the artwork is from the poster/ publicity, but coming from a graphics/ advertising background the art artwork it not magically converted to a format for the Walton boxes with out a designer. Basically a graphic designer would have been tasked with the job to create the packaging artwork from the supplied materials and had any type set, by a typograper, as well for the packaging. Also I think that the Walton logo was redesigned at the same time. I don't actually have any of these modern Walton packaging in my collection. But overall it is presumed that the company had to have professional packaging created because of evolving consumer tastes and the threat of video I imagine, and as such the crude packaging had to go. I'm guessing this is why the plastic cases were introduced?
I presume that these newer examples of packaging only applied to 400' editions?
….to add, I guessing that the materials obtained from the films owners would be provided on a large transparency, and would have the poster, minus any type and title, these elements supplied on other transparencies. There may even be different versions or parts of the main poster artwork provided for the designer to fit in to the size of the Walton box, and shuffle accordingly to reach a satisfactory layout. But all of this requires skill and is a world away from what had been done before, so I'm thinking that Walton saw the writing on the wall and this was a last ditch effort.
| IP: Logged
|
|
|
|
|
|
|
|
|
|
UBBFriend: Email this page to someone!
Printer-friendly view of this topic
