Author
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Topic: The rationale for E64T
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Adrian Winchester
Film God
Posts: 2941
From: Croydon, London, UK
Registered: Aug 2004
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posted July 05, 2006 10:03 AM
I expect there must be a few people (somewhere, probably not on this board) thinking: "If it's no longer economic for Kodak to produce K40, why have they launched E64T, particularly as some people may find it less convenient as it does not include processing, and there seems to be problems with regard to using it in some cameras?".
What I'd like to ask is: a) Has anyone seen Kodak address this point in any sort of communication or press release? AS far as I can see, they are not really claiming that E64T is replacing K40 because its superior. b) Does everyone think it's entirely down to Kodak wanting to be free of the relatively demanding type of processing involved in K40? I presume that's the case, although I'm sure it's not entirely an economic decision, as I suppose they could have increased the price of K40 by about 25%, and customers would still have spent less than they would buying E64T and getting it processed.
-------------------- Adrian Winchester
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David Kilderry
Jedi Master Film Handler
Posts: 963
From: Melbourne, Victoria, Australia
Registered: Feb 2006
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posted July 05, 2006 10:24 AM
You raise good points Adrian.
I consider that Kodak wants out of processing altogether, especially the difficult Kodachrome process with 14 baths. I wish they had kept process paid mailers like Europe and Australia always had. We paid $20 for a process paid Kodachrome 40, now we have to pay $24 for a 64t WITHOUT processing!
Kodak have/are going through an enormous transition. They need to move out of under performing areas like any business. They need to balance this with building blocks for film-makers and that is what Super 8 has been, especially since the boom 70's.
It is not all bad for Kodak and film, in the last several years I understand they have sold more 35mm motion picture release print stock than any time in their history! Film is a long way from dead and whilst we will see other stocks vanish, new stocks will emerge. Look at the entire new Vision 2 range.
I understand there is a chance of another Kodak Super 8 colour stock being released, it all depends on how 64t goes in the market place.
Whilst I will miss Kodachrome and the economical process paid mailers, Kodak deserve credit for keeping Super 8 in the market. Their website has excellent information and support and I will continue to shoot Super 8 and 16mm as long as colour reversal stock is offered. You just can't beat the quality of big images projected in your own home.
David
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