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Topic: Strange ad

Dominique De Bast
Film God

Posts: 4486
From: Brussels, Belgium
Registered: Jun 2013

posted April 29, 2014 12:46 AM

I went to the "videma" yesterday (to see a popular French film, "Qu'est-ce qu'on a fait au Bon Dieu ?") and was surprised by one of the commercials. It is intended to save a cinema that collapsed recently in Brussels and they ask people to give money. What is strange is that it was a cinema dedicated to X films and the ad reflects it (two men are in front of the cinema, they open their coat and you can see a small projector on the middle of their body that suggests the former programmation of the cinema, I think everybody understands what I mean). It is probably the kind of ads that could not be possible to show in many countries for censorship reasons...Look for yourself and donate if you wish to support the project (explained in English, too) to keep the cinema for "normal projections". http://www.abc-cinema.be/?page_id=443 In this extract (in French) of a local tv report, you can see the 35 mm reel that will go to...the cinémathèque ! https://www.youtube.com/watch?v=aTXmsk8DFQI

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Dominique

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Dominique De Bast
Film God

Posts: 4486
From: Brussels, Belgium
Registered: Jun 2013

posted May 05, 2014 11:47 AM

The cinema ABC is saved. The organisators needed 60.000 euros to rescue the building and keep a cinema activity in it (with a different programmation, of course). Over 450 private donators gave 58.000 euros in about two weeks. Not bad for a small country like Belgium.

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Dominique

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Mark Williams
Jedi Master Film Handler

Posts: 846
From: West Sussex
Registered: Mar 2007

posted May 05, 2014 11:55 AM

Superb news Dom!! [Smile]

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