Marketing revival

[Adrian Winchester]

This would have also been relevant in a 16mm section but I've put it here because people naturally associate Marketing with Super 8.

Last year, Film Collector magazine had an interesting article that said someone had bought the rights to use the Marketing Film name and had actually released a film in a nice Marketing-style box. The article said Super 8 releases were a possibility but the first release was a recent animated short on 16mm - which surprised me because Marketing, to my knowledge, never released anything on 16mm in any country.

I looked forward to hearing more about this revival of a famous name, but I've found no website or any details online, so I don't even know how collectors could support the release(s) by placing an order, although I'll try to find the article as it might have indicated an email address. It seems odd, unless I've missed an announcement, that this release hasn't been publicised here or via certain other sites/groups. So, I wondered if any members know anything beyond the article and can perhaps point the way to more information? And has anyone bought the first Marketing release since the early 1980s?

[Martin Davey]

Its funny that you mention this Adrian. A few months ago on Ebay I saw a listing in the 16mm section along the lines you describe. It was a release of a PIXAR short and the packaging was very reminicent of Marketing films packaging. It was a surprise to see this and I considered it to be a spoof or mistake, as it had not been mentioned on this forum which I thought would be first with the news! I dismissed it.

[Osi Osgood]

I saw that too! I hope that there will be new marketing films released! Come to think of it, I wonder if someone can buy the Derann label and make new Derann releases?

[Greg Perry]

There is actually a review by Eberhard Nuffer of this new "Marketing Film" release on 16mm in the current issue of Steve Osborne's magazine. Andreas Eggling of Germany is the individual who bought the rights to the brand. The animation is a CGI short produced by the open source Blender Institute and released under the Creative Commons regulations.

I believe this is the one that was reviewed by Eberhard: https://www.youtube.com/watch?v=SkVqJ1SGeL0

[Adrian Winchester]

Thanks for the information. Although I'm not a big fan of CGI animation, that seems a good choice for a relatively economical release. and it certainly packs a lot into 2.5 minutes! If Andreas released it on Super 8, I'd hope it would sell, especially with the novelty of Marketing-style packaging.

[Dominique De Bast]

I have those new 16 mm releases and can Say the quality is very good. Films came unspooled, I added a core to be able to keep the superb boxes. Don't look at the tablecloth 😉

[Eberhard Nuffer]

Andreas Eggeling himself wrote something about his "Big Buck Bunny" Marketing release in the 16mm section: https://8mmforum.film-tech.com/vbb/f...scenes-version

[Ali Hipperson]

That all looks very interesting and promising! 🙂🤞

[Ali Hipperson]

By pure coincidence, I picked-up this a few weeks ago. I like all the different 'packaging' and Marketing's was amongst the very best! 🙂

[Adrian Winchester]

I wondered if anyone knows of any new 16mm - or even Super 8 - Marketing releases since 2021? If so, I'd appreciate information on where are they advertised, because I still can't find a website or a list of releases anywhere?

[Osi Osgood]

What would be even greater is, being that they hold the right to use the Marketing brand, could they also have right to Marketing negatives from the past? I know, quite unlikely, as the original rights holders ( Paramount, ECT), may have reclaimed the negative materials ... But, what if the original negatives are still existing, in some warehouse somewhere? ( Yeah, I know, in the same warehouse the "Ark of the Covenant" is also stored!).

[Barry Attwood]

Osi,

Up to about 30 years ago all the Marketing negatives were still in existence (I believe Technicolor in the U.S.) as good old Derek Simmonds inquired about the possibility of a limited re-print of some of the titles with Paramount, now this is what Derek told me, they said to him (Paramount) if you'd like to pay the royalties still owed he could indeed use them for re-printing, but once shown how much was owed, he made a swift exit from the building, now Derek never actually told me the amount, but the artful business man that Derek was, if he couldn't see any way he could make a profit on the terms offered, well you don't have to be a genius to realise it must have been a chunky wodge (money) owed!

[Joachim Schmidt]

The company „marketing film“ that published Super 8 prints in the 1970s was officially terminated in 1992 by the founder, Manfred Menz. When Andreas Eggeling realized that the copyright for the brand has expired, he used the existing logo - which was at that time free to use - and registered it to himself. That doesn’t mean that he has any original negatives or whatever. It’s a single man, enthusiast, who now uses the brand for his self published 16mm prints. Sorry, that’s it, no “magic”…

[Adrian Winchester]

Thanks for the very interesting replies.

Joachim - do you know if Andreas is still releasing new films? Is contacting him direct the only way to obtain details?

[Osi Osgood]

Thanks for the info, Joachim!